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To tap into how women think, Fitzpatrick started hiring women in the creative department, which wasn't common in the car and truck area at the time. "Women know what they're doing in a lot of areas where men don't," he said. But that was sometimes The North Face Nuptse Goose Down Vest met with resistance at Chevy. He recalls that one of the Chevy ad managers didn't want one of Fitzpatrick's female employees in a meeting merely because she was a woman. "It may have been the '80s, but there should have been a sign in Detroit that said 'Welcome to the 1950s,'" he said. Then there was the "Like a Rock" campaign north face denali , which started in 1991. It was developed during a time when there was a huge migration toward using trucks for personal use, which warranted a shift away from the historic ads that pictured trucks in the mud with stoic men.
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He recalls a program for the introduction of the S-10 Blazer in 1983, one of the first attempts to market trucks to women. The ads showed the vehicle's versatility, with a woman loading a flat of flowers, for example. The North Face Nuptse Goose Down Jacket - Men's NO.00042 And it played on the word "blazer" to indicate that it was a fashion statement. The S-10 ad "was a breakthrough" The north face denali Gore Tex Jacket - men's in capturing the women's market, Hopp said. Sean Fitzpatrick, a former Campbell-Ewald creative director north face denali , said bringing women to the brand was an ideal way to expand the market between 1984 and 1986. Ads running in women's magazines featured the Blazer as an "urban safety vehicle," dodging potholes and surviving harsh winter conditions while emphasizing the secure feeling of sitting up high, he said. 'Welcome to the 1950s' As a key way.
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